Respond to classmates :
First Theme: Project Charter
First Post:
The Project Charter and the Team Charter are essential documents in project management, but they serve distinct purposes at various stages. Project managers use The Project Charter for a majority of initiatives. The objectives, scope, stakeholders, limitations, assumptions, and general timeframes are detailed here. It authorizes the initiative and establishes its parameters (Farag, 2021). The Project Charter lays the groundwork for a successful project by uniting all parties involved, establishing early expectations, ensuring commitment, and promoting a common understanding of the project’s direction and objectives. The Project Charter establishes the project’s framework, critical deliverables, milestones, and success criteria. It informs project managers and team members on the project’s strategic value, resources, and governance (Farag, 2021). A clear Project Charter helps stakeholders make decisions, allocate resources, and track project success. It guides the team throughout the project’s lifespan, ensuring that they stay on track and that any changes to the plan are accepted. The Project Charter outlines the project and identifies potential issues early, reducing risk.
On the other hand, project planning typically involves writing the Team Charter. The document discusses the dynamics of the internal project specifics whereby the team’s objective, roles, duties, communication protocols, decision-making procedures, dispute-resolution tactics, and behaviour and performance requirements are listed (AdaptiveWork, 2021). The Team Charter requires building a successful team, establishing a healthy culture, and clarifying roles and responsibilities. Through specific team definitions, the Team Charter improves communication, avoids misunderstandings, and raises productivity throughout the project’s lifetime, leading to effective project management. The Team Charter also promotes trust and collaboration. The Team Charter reduces friction by clearly defining roles, duties, and expectations—ownership and accountability increase when team members know their individual and collective obligations. The Team Charter creates communication and decision-making principles for effective collaboration and problem-solving. The Team Charter creates a productive and pleasant team environment by proactively addressing possible difficulties and setting behaviour and performance norms, contributing to project success.
Second Post:
The development of a Project Charter occurs at the initiation phase of project management. This phase starts once the project has been selected and given the all-clear. The Project Charter is a comprehensive document that lists the project’s objectives, parameters, and key participants. It also includes a budget, a timeline, and a summary of known risks. The project manager or sponsor is responsible for the development of the Project Charter, which serves as a crucial statement of understanding for the project team and stakeholders (Roseke, 2018).
The development of a Team Charter occurs during the planning phase of project management. The project’s objectives, scope, deadline, and resources are all set at this point. The Team Charter includes information on the mission, project objectives, team roles and responsibilities, decision-making processes, communication guidelines, and dispute-resolution methods. There is also information about the team members’ experience, availabilities, and expected contributions to the project (Roseke, 2018). To ensure that everyone on the team is clear on the goals of the project, they may all consult this document.
The Team Charter is an essential component in facilitating efficient project resource management. The project manager’s assignment of tasks and allocation of resources is facilitated by considering the talents and availability of team members (Team AdaptiveWork, 2021). It establishes explicit expectations for individuals within the team and guarantees that each member is held responsible for their respective tasks and obligations. Additionally, the Team Charter functions as a guiding document throughout the duration of the project, facilitating the team’s adherence to established objectives and aiding in the resolution of any obstacles.
Second Theme: Is targeting ever bad?
First Post:
Businesses that go after minorities are successful because they meet the needs and wants of those minorities. Also, marketing actions only go after logical and independent groups of potential customers, giving them all the information they need about goods and services to try to change their minds about making their own choices. The minority target only uses and fills in the gaps left by the needs and wants of the target groups. Also, marketers don’t make social institutions or problems in society. They also can’t be blamed for not having enough knowledge and information, not doing their jobs, or making their own choices. It is the job of marketers to offer goods and services to the target market that meet their needs and wants and try to sway their buying decisions. Because of this, I don’t think targeting minorities is unfair because the target customers make the end choice.
Marketers/businesses just introduce products/services to target minorities, and if the response is bad, they withdraw their products/services. If the response is positive, there will be a market.Targeting minorities can also help firms obtain a competitive advantage over competitors, but it does not result in exploitation. Focusing on a certain group of clients ensures a customer platform for a business. Marketers or businesses just need to figure out what the target minority community wants and needs and give it to them. Targeting a minority is another way to stay out of competition with big companies that go after the whole market. If a business works on a certain niche of the market, it might do better financially. If you want to be good at marketing, you need to know how to find new customers without taking advantage of a small group (Sobh & Soltan, 2018).
Second Post:
Target marketing is a new norm that entails personalized marketing messages. Personalized marketing is an umbrella of data collection and processing to gain information about consumer interests, behaviors, and characteristics. However, target marketing has received much attention from scholars. Opponents suggest that this practice makes individuals susceptible to manipulation. I agree that target marketing creates vulnerabilities and disparities in society. First and foremost, the practice limits rational decision-making among minorities. According to Strycharz & Duivenvoorde (2021), personalized marketing follows psychological targeting which hinders consumers’ ability to understand they are being manipulated. For example, marketers can use personality traits such as one’s language to frame a message. When this occurs, such populations fail to understand that their language is being used to influence personal decision-making.
Secondly, targeting minority groups is harmful due to health issues. For instance, when tobacco and alcohol are advertised to children, they may feel compelled to use these drugs. Research indicates that tobacco and alcohol are risk factors for severe illnesses such as cancer (Tenore et al., 2020). As a result, when children consume such adverts, they lack the cognitive power to deduce meaning from such advertisements. This effect means that children are in jeopardy when harmful products are targeted to them. These scenarios indicate that targeting minorities has severe threats to individual decision-making and health. When children are targeted with tobacco and alcohol advertisements, they may develop induced behaviors that bring drug addiction. Also exploiting personality attributes may hamper rational decision-making. As a result, such strategies remain prone to public criticism.
Third Theme: Branding Hollywood and Misconduct
First:
Sexual allegations or any form of misconduct can severely affect an endorsed brand in several ways. First, lawsuit allegations create negative attitudes among the public following the endorsed brand. For example, if the endorsed brand represents a company, the company’s audience will develop a wrong impression that will affect general sales (Osei-Frimpong et al., 2019). Secondly, negative publicity of an established brand lowers the evaluation of the celebrity and this ends up affecting both the personal brand and the represented corporation. Thirdly, lawsuit allegations negatively affect the future of an endorsed brand, reducing the possibility of a brand engaging in potential business deals with other companies (Osei-Frimpong et al., 2019). Lawsuit allegations tend to create a long-term effect on the endorsed brand, raising concerns about the eligibility of that brand to engage in successful contracts.
As a publicity working for a personal brand with such negative publicity, there are certain actions that I can recommend one to follow to recover from such a crisis. First, the brand will need to publicly acknowledge the shortcomings, unlike cases where public figures in such situations end up covering up the shortcomings. The public may appreciate the bold step of owning up to the shortcomings thereby restoring the initial trust (Woo et al., 2020). Secondly, it will be important for the personal brand to seek legal advice as one will be informed about one’s rights despite the negative public image. Thirdly, it will be important for the brand to make immediate amendments as a way of fixing what was wrong. In addition, making amendments is also a sign of eligibility that the brand can be effective in future.
Second:
The charges and accusations of sexual misconduct within the Hollywood industry have significant ramifications for both individual celebrities, who are seen as personal brands, and the companies with which they are affiliated. The repercussions stemming from these scandals can considerably damage the company’s reputation and diminish its overall value.
Allegations of wrongdoing can significantly impact the carefully constructed public image of high-profile actors who function as personal brands. The correlation between mentioning their name and adverse occurrences can result in declining confidence and credibility among their supporters and the wider populace (Fournier & Eckhardt, 2019). Consequently, this might lead to a decrease in market appeal and prospects, thereby affecting the entire value of the brand. Likewise, the organizations or networks that hire these performers are confronted with effectively handling the repercussions (Marland & DeCillia, 2020). The adverse publicity can potentially result in a chain reaction that negatively impacts the company’s brand reputation. The company’s reputation and financial standing may be affected as consumers establish a connection between the charges of misbehavior and the organization.
A strategic and empathic approach is paramount for a publicist representing big brands. Transparency and expeditious, accountable measures are essential. It is recommended that publicists provide counsel to their clients regarding the timely response to complaints, the unequivocal condemnation of any misconduct, and the complete cooperation with all investigative processes (Heavens et al., 2019). The process of repairing trust can be facilitated by formulating genuine apologies and demonstrating a firm dedication to change through tangible measures, such as assisting pertinent causes or participating in sensitivity training.
In addition, publicists must guide their clients in effectively participating in interactions with their audience, showcasing personal development and a dedication to fostering constructive transformations. By utilizing social media and various communication platforms, individuals or companies can enhance the visibility of their positive attributes while also recognizing any errors made (Heavens et al., 2019). In essence, effectively managing the repercussions of such accusations necessitates a nuanced approach that entails safeguarding the organization’s reputation while exhibiting a sense of responsibility. A complete system encompassing the importance of the individual and the firm is necessary, focusing on transparency, accountability, and a dedication to fostering good change.