Scenario
The BRICS group of countries (Brazil, Russia, India, China, and South Africa) includes the largest of the world’s emerging ŵarkets. These and many smaller countries are growing rapidly, but present a number of challenges for international marketers that do not occur to the same degree in developed nations such as Japan or the USA.
Structure
– Introduction (150 words)
– Impacts of political factors on marketing in emerging markets (Correlate with theoretical concepts) (600 words) (Discuss these with the selected organisation, Zara and with specific country examples)
– Impacts of economic factors on marketing in emerging markets
(Correlate with theoretical concepts) (600 words) (Discuss these with the selected organisation, Zara and with specific country examples)
– Conclusion (150 words)