INSTRUCTIONS: There are 2 separate short writing assignments. Answer each thoroughly.
Writing Assignment 1.)
Prompt: Case 5.1: Microsoft Corporation
o Requirements: Please respond to the following. Responses should be a minimum of 500 words, separate from the cover sheet and reference list.
Please respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional
business letter. In preparing these documents, you may assume one of two roles: you may identify yourself as a Microsoft Corporation senior manager who has been asked to provide advice to Mr. Satya Nadella regarding the issues he and the company are facing. Or, you may identify yourself as an external management consultant who the company has asked to provide advice to Mr. Nadella. Either way, you must prepare a strategy memo addressed to Satya Nadella, Chief Executive Officer of Microsoft Corporation, that summarizes the details of the case, rank-orders the critical issues, discusses their implications (what they mean and why they matter), offers specific
recommendations for action (assigning ownership and suspense dates for each), and shows how to communicate the solution to all who are affected by the recommendations. You must also prepare a professional business letter for Mr. Nadella’s signature. That document should be addressed to all Microsoft employees
who are concerned about the events described in the case.
Writing Assignment 2.)
Prompt: Case 6.1: The Unites States Olympic Committee: Persuading Businesses to Participate in the Olympic Movement
o Requirements: Please respond to the following. Responses should be a minimum of 500 words, separate from the cover sheet and reference list. Please respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional
business letter. In preparing these documents, you may assume one of two roles: you may identify yourself as an external marketing consultant who has been asked to provide advice to the USOC, or you may assume the role of Ms. Lynne Cribari, Manager of Corporate Participation for the USOC. Either way, you must prepare a strategy memo addressed to Dr. Harvey Schiller, Executive Director of the USOC, that identifies a corporate sponsorship prospect and suggests ways in which the USOC might convince that firm to participate in the Olympic movement, either with
sponsorship in cash or sponsorship in-kind (goods and/or services). Your memo should explain something about the company you have chosen as a prospect, what industry they compete in, their size, as well as
their business model. Your discussion of the company should identify the principle(s) of persuasion which you think will be most effective in
convincing the company’s leadership to become an Olympic sponsor, in addition to the reasons why such an arrangement would be in their best
interest. You must also prepare a professional business letter for Dr. Schiller’s signature. That document should be addressed to an officer of the
corporation you have selected and must offer to open a dialogue on the advantages of participation in the Olympic movement. If you have
questions about either of these documents, please consult your instructor.
Resource Inventory::
O’Rourke, J. S. (2019). Management communication: A case analysis approach. (6th ed.).
Routledge. ISBN: 978–0–367–17812–3