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BUS 411 PU Southwest Airlines Case Study

here are the references needed for this assignment:

Hill, C., Jones, G., & Schilling, M. (2020). Strategic management theory: An integrated approach (13th ed). Cengage Learning.

  • Chapter 3: Internal Analysis: Resources and Competitive Advantage
  • Chapter 4: Competitive Advantage Through Functional-Level Strategies
BUS 411 PU Southwest Airlines Case Study
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