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CAU Brand Personality and Self Concept Essay



Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept. Review a recent purchase(s) of a car, computer, furniture, or clothing and analyze why you purchased this product, who influenced the purchase(s), and what does this purchase say about your own self-concept ideas. What is your definition of the “brand personality” of this recent purchase?