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CAU Marketing Excellence Mayo Clinic Discussion



Topic: Customer Service and Differentiation in the Medical Industry: A Case Study on the Mayo Clinic


Read the “Marketing Excellence” case study on the Mayo Clinic in your textbook, located on page 426.

Address the following questions from your own perspective:a) Explain why the Mayo Clinic is exceptional at customer service. What are the key differentiating points from other hospitals or medical facilities?b) Is there a conflict between wanting to make your patient happy and providing the best medical care possible? Why or why not?