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CAU Marketing Excellence Mayo Clinic Discussion

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Topic: Customer Service and Differentiation in the Medical Industry: A Case Study on the Mayo Clinic

Instructions:

Read the “Marketing Excellence” case study on the Mayo Clinic in your textbook, located on page 426.

Address the following questions from your own perspective:a) Explain why the Mayo Clinic is exceptional at customer service. What are the key differentiating points from other hospitals or medical facilities?b) Is there a conflict between wanting to make your patient happy and providing the best medical care possible? Why or why not?