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In this week’s discussion, we’ll dive into the world of digital marketing strategies tailored specifically for healthcare brands. We recently watched a video that highlighted the “10 Best Digital Marketing Strategies for Healthcare Brands.” Let’s reflect on the key takeaways and engage in a thoughtful conversation about how these strategies can benefit healthcare organizations.
Discussion Questions:
- Social Media Engagement: Social media plays a significant role in healthcare marketing. How can healthcare brands effectively utilize platforms like Facebook, Instagram, or LinkedIn to connect with patients and promote wellness? Have you come across any innovative healthcare social media campaigns?
- Ethical Considerations: Healthcare is a sensitive field. What ethical considerations should healthcare marketers keep in mind when creating and implementing digital marketing strategies? How can they ensure transparency and trustworthiness?
CAU Social Media and KPIs for Healthcare Discussion Questions