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Critically appraise theoretical frameworks and processes which inform strategic marketing 1.2 Discuss the influence of an organisation’s strategic aims and context on a marketing strategy 1.3 Critically review the influence

Task

LO1 Understand the context in which a marketing strategy is developed

1.1 Critically appraise theoretical frameworks and processes which inform strategic marketing

1.2 Discuss the influence of an organisation’s strategic aims and context on a marketing strategy

1.3 Critically review the influence of changing market environments on marketing strategy

1.4 Evaluate developments in digital marketing which impact on a marketing strategy

LO2 Know how to develop a marketing strategy

2.1 Critically evaluate an organisation’s market position, opportunities for growth and innovation

2.2 Develop a marketing strategy to respond to existing and future stakeholder requirements

2.3 Recommend approaches to ensure an organisation’s approach to marketing remains effective

Critically appraise theoretical frameworks and processes which inform strategic marketing 1.2 Discuss the influence of an organisation’s strategic aims and context on a marketing strategy 1.3 Critically review the influence
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