Based in the United States, your firm trades extensively with European countries that have adopted the euro. You have been asked to evaluate the impact of currency fluctuations on sales in this region over the past month. The first step in this process is to develop an exchange rate table for daily exchange rates over the past month between the US dollar and the euro. Once this has been accomplished, what general trends do you notice? How could these trends impact your firm’s sales in countries that use the euro?
2. Your company is examining possible market opportunities in the Asia Pacific region.
As a part of this possible strategic shift, the benchmark currencies of the region must be identified to diversify currency risk for future operations. Using a resource that examines foreign exchange, determine which predominant currencies are likely candidates for your analysis.