Coventry University
7004MFH Strategic Marketing Practice
CW1 Assignment Brief
Assessment type: Report
Word count: 4000 words
Submission date: 19th August, 2025
7004MFH Assignment Task
Students devise a SMART-based marketing strategy following the SOSTAC framework to support the further development and sustainability of their chosen business.
7004MFH Report Brief:
In these uncertain circumstances, it has become vital for businesses to rethink their marketing strategy and explore different opportunities.
You are the Marketing Consultant recruited by the Board of Directors to devise a new marketing strategy plan for your chosen business to enable it to maintain its competitive edge. Note that it is imperative that various factors of the business environment are carefully considered and analysed.
Your report must entail the following sections:
- Executive Summary
- Introduction of the organisation and the chosen international arena
- Summary of Environmental analysis and strategic challenges for the chosen market
- Proposed strategy with justification (this will include STP and perceptual mapping)
- Strategy Implementation (including scheduling, budgeting, monitoring and CSR)
- Recommendations
- Conclusion
7004MFH Submission Instructions:
Students to submit individual report on Aula as per the deadline indicated, ensuring that plagiarism guidelines are followed.
Very Important:
Acknowledging the Use of AI Tools in Your Assessment:
If you have used any AI tools (e.g., ChatGPT, Grammarly, or any other AI-based software) during your assessment process—whether for research, generating ideas, drafting, or editing—you must provide a clear acknowledgment. Please include appropriate references and the drafting process in appendices, specifying:
- The AI tool used.
- How it was applied in the development of your work (e.g., generating initial drafts, checking grammar, providing research insights).
Learning Outcomes of 7004MFH CW1:
- Critically evaluate and demonstrate the importance of strategy formulation and marketing within an organisation.
- Appraise current knowledge relevant to strategic marketing (including performance management, risk management and strategic corporate social responsibility) and link these to building an effective organisation in a competitive world.
- Critically analyse and evidence contemporary marketing methodologies through a range of digital and traditional marketing channels.
- Communicate effectively through visual, verbal and written formats appropriate to context, and utilising both strategy and marketing related terminologies.
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