AC6128 Assessment Brief
| Word Count | Marks | ||
| Individual Project | 1,500 words | 250 marks |
Individual Project
- An intrinsic valuation of the selected company (you may use any or all of Free Cash Flow, Multiple or Asset based approaches but you should justify your choices of approaches and explain the assumptions you make in your valuations) and
- an analysis of the performance and strategic position of the selected company.
- A capital allocation recommendation (buy/sell/hold with a target share price).
Module Learning Outcomes
On successful completion of this module, students should be able to:
- Identify the overall process of designing a research study from its inception to its report.
- Access and relevant information from third party daases.
- Analyse data using statistical analysis software.
- Prepare data visualisations to a professional standard.
- Apply valuation and other corporate finance skills in realistic scenarios
- Write a comprehensive research project.
- Present the findings of a research project.
Submission Guidelines
Individual report: please check your essay for plagiarism before submitting same on canvas.
Submission Format: Typed, Times New Roman font (or similar) for key text – size 12, double justified, 1.5 line spacing
References should be consistent across the text and follow an accepted academic style. Use Harvard
Front Page:
- Your Name(s) and student ID
- The Title of your Essay/ Group report
- The name of your supervisor
Turnitin Rules:
- Turnitin checks for the originality of your essay
- Turnitin is available in canvas
- You can upload as many times as your wish until the submission date
- Your final overall score must be below 20%
- No more than 3% should match another document
AC6128 Individual Report Marking Rubric
| Dimension | Fail | Pass/ Low 2H2 | High 2H1 | 1H | Score |
| 1. Valuation Analysis
Intrinsic valuation: method selection, justification & assumptions |
Valuation method(s) are inappropriate or absent or incorrectly implemented. Choices are unjustified. Key assumptions are not stated or are unreasonable. | Valuation method(s) are identified but the choice is inadequately justified. Methods are adequately implemented. Some assumptions are stated but lack explanation or rigour. | Appropriate valuation method(s) selected and justified. Key assumptions are stated and generally explained; some limitations are acknowledged. Methods are implemented competently. | Valuation method(s) are clearly appropriate and convincingly justified. Assumptions are transparently stated, explained and stress-tested. Limitations are recognised and addressed. Methods are implemented in an highly proficient way. | /90 |
| 2. Company Analysis
Financial performance & strategic position of the selected company |
Analysis is absent or superficial. No credible use of financial data or strategic frameworks. | Some performance metrics or strategic observations are presented but analysis lacks depth or coherence. Frameworks applied mechanically without insight. | Performance and strategic position are analysed using relevant data and appropriate frameworks. Analysis is coherent though some areas lack depth. | Incisive, evidence-based analysis integrating quantitative performance data and strategic frameworks to build a coherent picture of the company. | /80 |
| 3. Capital Allocation Recommendation
Buy/sell/hold with a target share price; coherent with analysis |
No clear recommendation is made, or recommendation is not supported by the analysis. | A recommendation is made but the target price is unclear or the link between the analysis, valuation and recommendation is weak. | A clear buy/sell/hold recommendation with a target price is provided and broadly consistent with the valuation and strategic analysis. | A well-reasoned buy/sell/hold recommendation with a clearly derived target price that integrates valuation and strategic findings compellingly. | /30 |
| 4. Written Communication
Structure, clarity, use of financial terminology & referencing |
Report lacks clear structure. Purpose is unclear. Use of financial terminology is inconsistent or incorrect. Referencing is absent or substantially flawed. | Structure is present but organisation is uneven. Some irrelevancies. Terminology used with errors. Referencing has substantial omissions or inconsistencies. | Well-structured and purposefully written. Terminology used correctly. Tables/visuals are appropriate. Referencing follows the required convention with minor errors. | Concise, professionally presented report. Ideas are logically ordered and clearly expressed. Terminology is precise. Sources are credible, well-integrated and comprehensively referenced. | /50 |
| Total Score (out of 250) | |||||
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