After reviewing the new proposed vision from Healthy Dynamics that includes updated mission, focus area, and objectives, the CEO has decided to contract a project manager. The project manager understands the importance of identifying stakeholders early in the strategic planning process. The project manager will be responsible for the successful start of the planning strategy, implementation, review, control, and evaluation of the strategic plan. Other tasks include: gathering feedback from stakeholders, identifying areas of improvement, and making recommendations.
The project manager has asked you to provide a strategy map, identifying key stakeholders involved in achieving the objectives of the defined focus area. Some of the major stakeholders in the healthcare industry are physicians, employers, insurance companies, pharmaceutical firms, government agencies, and consumers (e.g., patients and employees). You will also need to make a list of relevant questions to solicit feedback from the stakeholders that will allow you to see where stakeholders stand when evaluated by the same key measures (survey questions).
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