Assignment 4: Create Your New Product
Instructions
You must engage in the new product development process in developing your new product. Since the procedure for marketers tends to be the worst executed, it is also important to understand the risks and pitfalls in each stage. In this assignment, you will:
- Introduce your new product,
- Develop an infographic for the new product development process, and
- Identify the steps you would go through to complete the development process for your new product
Identify the steps in the new product development process and evaluate the challenges.
- Create an infographic, a visual representation of your information. Your infographic should (i) show the steps in the new product development process and (ii) identify the challenges of each step. Use the Process Infographics format from Vismo.co’s What Is an Infographic? blog. Use boxes to illustrate the steps in the process. Label each box clearly to correspond with each step in the new product development process. Within each box, briefly describe the step and the associated challenges.
- In addition to the infographic, explain each step in the new product development process in a PowerPoint presentation and evaluate the challenges. In your PowerPoint, identify each stage and the associated challenges for your new product. Be sure to provide the needed details in each step. Each slide should include a minimum of 100-150 words in the slide notes.
Your audience for your infographic is the team that will likely be tasked with the new product development initiative. You will give them your infographic, something for them to have as a quick reference. Be sure to save a copy for yourself since you anticipate being a team member. Include your infographic as one of the slides in your presentation.
Requirements
Length: 10 – 12 slides, excluding the cover & references pages.
References: Include a minimum of 5 scholarly references.
The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards.