BM303 Marketing Mix Assignment: Top Mistakes to Avoid
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BM303 An Introduction to Marketing (J/615/5047) Assignment Brief 2026 | SBTL
BM303 Assignment Brief
| Qualification | QUALIFI Level 3 Diploma in Business Management (603/1102/2) |
|---|---|
| Unit Code | BM303 |
| Unit Title | An Introduction to Marketing |
| Unit Reference | J/615/5047 |
| Credits | 10 |
| TQT | 100 |
| GLH | 65 |
Assignment Aim
Marketing is a key business function covering a wide range of activities and employing many people. This unit will develop the knowledge learners need to understand key concepts of the marketing mix, marketing planning and marketing research. As an introduction to marketing, the unit will allow learners who study other, specialist marketing units to keep in mind the strategic purpose of the marketing function and how it contributes to business success.
Learners will gain a basic understanding of the role of the marketing function, with particular emphasis on the role of marketing research and how it contributes to marketing planning and the development of a marketing mix for a target group of customers. Learners will have the opportunity to develop, analyse and evaluate key marketing techniques in order to obtain a better understanding of them.
Learning Outcomes and Assignment Criteria
| Learning Outcomes. To achieve this unit a learner must be able to: | Assessment Criteria: Assessment of these outcomes demonstrates a learner can: | ||
| 1. | Know the importance of marketing in an organisation | 1.1 | Describe and compare how two organisations use different types of marketing technique to achieve their target |
| 1.2 | Describe the limitations of marketing | ||
| 2. | Understand marketing research and planning | 2.1 | Identifyhow a selected organisation uses marketing research to develop a marketing plan |
| 3. | Understand how and why customer groups are targeted | 3.1 | Describe how and why selected organisation targets their group of customers |
| 4. | Be able to develop a coherent marketing mix | 4.1 | Describe how a selected organisation develops a coherent marketing mix for a new product |
Assignment Question
Task 1 – 400 words
You work for a professional organization for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of ‘A’- classed marketers. You are asked to carry out research into two possible contenders for inclusion on the list. You need to complete the following tasks as part of your research project.
1.Describe how marketing techniques such as branding and relationship marketing are used to market products in two organisations. You need to choose one product or service from each organisation to undertake this task.
2.Describe the constraints and limitations under which marketers operate, making use of examples to explain your points.
Assessment Criteria
1.1: Describe and compare how two organisations use different types of marketing technique to achieve their target
1.2: Describe the limitations of marketing
Assessment Guidance
- Make sure that you understand the various techniques that are listed in the content section of the specification. Try to find out if the companies you choose use any of these techniques.
- Try to find examples of where laws have been contravened (broken to any degree). Check useful websites are those belonging to Trading Standards and the Advertising Standards Authority.
Task 2 – 200 words
From Task 1, choose one of your selected organisations and investigate its use of market research.
- Describe how your selected organisation or any other organisation uses market research to develop a marketing plan.
Assessment Criteria
2.1: Identify how a selected organisation use marketing research to develop a marketing plan
Assessment Guidance
- Remember that market research covers a wide area and you can include everything the business does to collect information about its marketplace.
Task 3 – 200 words
From Task 2:
- You need to explain how and why groups of customers are targeted for selected products (Based on the organisation chosen)
Assessment Criteria
3.1: Describe how and why selected organisation targets their group of customers.
Assessment Guidance
- Make sure that you understand the main bases for segmentation. The better a business can describe its target market, the better chance there will be of success.
Task 4 – 200 words
From previous tasks, as you have chosen an organisation, now you shall
- Develop a coherent marketing mix for a new product or service.
Assessment Criteria
4.1: Describe how a selected organisation develops a coherent marketing mix for a new product
Assessment Guidance
- Make sure you understand what the elements are of the marketing mix, and how these can be altered to service the targeted market.
BM303 Assessment Marking and Grades
Qualifi uses a standard marking rubric for all assignments, and you can find the details at the end of this document. Unless stated elsewhere, Learners must answer all questions in this document.
|
Distinguished |
Excellent |
Good |
Proficient |
Basic |
Marginal |
Unacceptable |
|
|
Criteria |
80+ |
70 |
60 |
50 |
40 |
30 |
0 |
|
Content (alignment with assessment criteria) |
Extensive evaluation and synthesis of ideas; includes substantial original thinking |
Comprehensive critical evaluation and synthesis of ideas; includes coherent original thinking |
Adequate evaluation and synthesis of key ideas beyond basic descriptions; includes original thinking |
Describes main ideas with evidence of evaluation; includes some original thinking |
Describes some of the main ideas but omits some concepts; limited evidence of evaluation; confused original thinking |
Largely incomplete description of main issues; misses key concepts; no original thinking |
Inadequate information or containing information not relevant to the topic |
|
Application of Theory and Literature |
In-depth, detailed and relevant application of theory; expertly integrates literature to support ideas and concept |
Clear and relevant application of theory; fully integrates literature to support ideas and concepts |
Appropriate application of theory; integrates literature to support ideas and concepts |
Adequate application of theory; uses literature to support ideas and concepts |
Limited application of theory; refers to literature but may not use it consistently |
Confused application of theory; does not use literature for support |
Little or no evidence of application of theory and relevant literature |
|
Knowledge and Understanding |
Extensive depth of understanding and exploration beyond key principles and concepts |
Comprehensive knowledge and depth of understanding key principles and concepts |
Sound understanding of principles and concepts |
Basic Knowledge and understanding of key concepts and principles |
Limited and superficial knowledge and understanding of key concepts and principles |
Confused or inadequate knowledge and understanding of key concepts and principles |
Little or no evidence of knowledge or understanding of key concepts and principles |
|
Presentation and Writing Skills |
Logical, coherent and polished presentation exceeding expectations at this level; free from errors in mechanics and syntax |
Logical, coherent presentation demonstrating mastery; free from errors in mechanics and syntax |
Logical structure to presentation; makes few errors in mechanics and syntax which do not prohibit meaning |
Orderly presentation; minor errors in mechanics and syntax |
Somewhat weak presentation; errors in mechanics and syntax may interfere with meaning |
Confused presentation; errors in mechanics and syntax often interfere with meaning |
Illogical presentation lacking cohesion; contains significant errors that interfere with meaning |
|
Referencing |
Advanced use of in- text citation and references |
Mastery of in-text citation and referencing |
Appropriate use of in-text citation and referencing |
Adequate use of in- text citation and referencing |
Limited use of in- text citation and referencing |
Inadequate use of citation and referencing |
Little or no evidence of appropriate referencing or use of sources |
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