BMK3015 Major Project Assignment Report: Real-World Marketing Solutions for Industry Client Using Research Insights

1. Overview

Major Project is a core subject in your diploma curriculum.

This Student Kit provides you with an overview of the subject.

Besides the resource sessions and tutorial sessions scheduled, you may also contact your tutor via email, phone or arrange for a personal appointment for further discussion.

2. Subject Aims

This subject aims to equip students with the ability to:

• Apply research and pitching skills;
• Propose solutions to industry client’s issues and challenges by using project management skills;
• Pitch a customer-centric design solution using research insights as project solution to the industry client.

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3. Synopsis

This subject focuses on creating customer-centric design solutions that address real-world, complex, and authentic problems faced by companies in marketing. It involves working with a real-life industry client and utilises a project management framework to guide the solutioning process. The areas covered would include project scoping, research and analysis, and project planning and solutioning.

4. Assessment Structure

The Assessments are designed to reinforce and encourage the acquisition of both process skills and knowledge in the core areas of marketing. Students are expected to apply the concepts taught, be self-directed in learning and develop teamwork, communication and problem-solving skills through group and class interactions.