BUS100 Introduction to Business Assessment 1 Brief 2026 | Charisma University

BUS100 Assessment 1 Brief

Type of Assessment – Assignment

Instructions

1. This is an individually written assignment of between 1800 and 2300 words
2. Use New Times Roman, font 12 pitch when type-writing your assignment, spacing 5.
3. Use APA referencing.
4. Submit your assignment (in WORD format) together with the COVER SHEET given to you and email to academic@sea.com.my
5. This assignment carries 60% towards your final assessment.
6. Please note that you are required to follow the assignment requirements given by your lecturer. The explanation will be provided on Day 2, before the end of the class.

Learning Outcomes

LO1 – Explore stakeholder needs in business, including owners, customers, employees, and more.
LO2 – Understand essential business inputs like labor, finance, and management skills.
LO3 – Analyze accountability structures and categorize businesses by sector.
Grasp diverse objectives and perspectives of stakeholders.
LO4 – Learn how the external environment impacts business opportunities and threats.
LO5 – Understand factors influencing production scale, location, and processes, and analyze quality and stock control methods.

Please answer ALL Questions

Question 1 

a. Explain FIVE (5) forms of business ownership and their advantages. (10 marks)
b. What is management? Explain its FOUR (4) functions and how each function helps an organisation achieve its goals. (10 marks)

(20 marks)

Question 2

Discuss how the following business functions work together to achieve organisational goals:

a. Management (5 marks)
b. Marketing (5 marks)
c. Accounting and financial function (5 marks)
d. The role of digital technology (5 marks)

(20 marks)

Question 3

A new entrepreneur plans to start an online business selling eco-friendly products in a competitive market.

Based on the concepts learned in BUS100, answer the following:

a. Explain the type of business ownership you would recommend for this entrepreneur and justify your choice. (5 marks)

b. Discuss three key characteristics of successful entrepreneurs that are important for this business. (5 marks)

c. Apply the marketing mix (4Ps) to this business and explain how each element can help attract customers. (5 marks)

d. Explain the importance of business ethics and Corporate Social Responsibility (CSR) for this business and how it can impact its success. (5 marks)

(20 marks)

***** End of Questions *****

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