BUS505 Customer Management (K/507/1616) Assignment Brief 2026
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BUS505 Assignment Brief
| Qualification | QUALIFI Level 5 Diploma in Business Management (601/6049/4) |
|---|---|
| Unit Code | BUS505 |
| Unit Title | Customer Management |
| Unit Reference | K/507/1616 |
| Credits | 20 |
| TQT | 200 |
| GLH | 80 |
Assignment Aim
The aim of the unit is to provide Learners with understanding and insight into customer behaviour. It will develop skills and Learners will use tools and practices an organisation can use to retain and improve customer retention and relationships.
Learning Outcomes and Assignment Criteria
| Learning Outcomes
When awarded credit for this unit, a learner will: |
Assessment Criteria
Assessment of this learning outcome will require a learner to demonstrate that they can: |
| 1. Examine the different ways that organisations deal with their customers. | 1.1 Analyse customer behaviour and identify patterns and differences in approach.
1.2 Segment customers and identify target groups. |
| 2. Develop skills and practices that will support customers retention. | 2.1 Appraise CRM (customer relationship management) and customer relationship marketing activities.
2.2 Explain and provide examples of customer retention practices for different industries. 2.3 Create examples that demonstrate the concept of ‘adding value’ to customers. |
| 3. Explore and learn from examples of customer centered organisations and the benefits of such an approach. | 3.1 Research customer centres organisations across different industries and evaluate their approaches
3.2. Create recommendations for an organisation known by the Leaner for improving its approach to customers. |
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