- describe how the four Ps can be used to attract existing and new customers back to the U.S. Park Southeast when it reopens, keeping the target demographics in mind. Your response should address the following:
- Describe the plan to market the product to the identified target audiences. What communication strategy will you use for the target audiences regarding the park services?
- Describe the pricing strategy that should be considered to drive new and existing customers. How will you communicate the value of your offering through an effective pricing model?
- Describe the role of place in attracting customers back into the park. Identify the appropriate communication method to share information about the safety measures you have taken.
- Describe two promotional events aimed at your two target audiences designed to drive attendance. Include one promotional event for each of the two target audiences. This element requires you to use your own creativity or previous exposure to promotional events.
The considerations should be such that customer and business perspectives are well balanced. The company is open to ideas showing creativity and innovation but does not want to reinvent the wheel completely.
- Share your expectations and understanding about Milestone Two, including any questions or concerns you may have regarding:
- Determining the right target audience
- Consumer research methods
- Trends in corporate social responsibility (CSR) impacting the park business
- Marketing methods to be considered for the reopening of the parks
- Search engine optimization
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