Step 1: Refer to Chapter 3 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn how to complete a CPM.
Step 2: Open your planning template. Click on the CPM tab at the bottom of the template.
Step 3: Refer back to the information provided for the team’s project case that you initially reviewed in at the beginning of the Topic 1 assignment and review the section on competitors. View online resources that compare the company with their primary competitor, or, if possible, two closest competitors. You should also use the sources listed in Table 3–7.
Step 4: Prepare a CPM that includes the team’s company and two primary competitors.
Step 5: In at least 200 words, write a brief explanation of the findings and implications of the data identified in the CPM.
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