“Going viral” is often a content creator’s dream. One post or video that begins to be viewed and shared by many can gain traction and bring attention, which can result in opportunities and even financial benefits. If the media features the content because it “went viral,” that can bring another wave of interactions through shares, comments, likes, followers, and so on.
Human emotion is often a primary factor in viral content, whether it elicits happiness, nostalgia, anger, sadness, or outrage. This assignment gives you the opportunity to understand the factors associated with viral content and the role that human emotion plays in how people interact and respond to content.
Imagine you are a social media marketing specialist. You are creating a program to help new content creators learn how to go viral and gain followers.
Create a 5- to 6-minute instructional video for the program’s website. This video will be the first in a series of videos about expanding one’s social media reach, going viral, and gaining and maintaining followers.
Cover the following in your video:
Discuss the factors that influence content going viral. Explain how emotion plays a role in how people interact with content. Provide at least 3 examples. Explain how having access to information in various scenarios can impact people’s emotions. Think about scenarios such as natural disasters, emergencies, major sporting events, political events, and others. Discuss at least 3 different scenarios. Explain how restricting access or lack of access to information in various scenarios can impact people’s emotions. Think about scenarios such as natural disasters, emergencies, major sporting events, political events, and others. Discuss at least 3 different scenarios. Discuss why creators should consider including trigger warnings in their content that may invoke negative emotional responses. Include an introduction and conclusion.
Cite at least 5 sources to support your assignment. Cite your sources verbally in the video by referring to the author, title, and year of publication of the source.
Format the sources according to APA guidelines.