You represent a professional sport league. A new computer company, HK Computers, is looking
to gain market share against rivals such as Dell, Compaq, and Apple.
HK is new to the marketplace, so its brand is not as strong as those of the ones mentioned. HK
thinks that its product is positioned as such because people do not view it as of the same quality
as Dell, but it is of better quality and it offers laptops and tablets for professionals and desktops
that are great for home use. HK wants to increase its brand awareness and increase sales and
market share, and it wants people to use the computers so that they can see that they are better
machines than the competitors’ machines.
Create a partnership package using your inventory and explain how the sponsorship package will
meet HK’s needs. Your proposal package should address the following areas:
• League Inventory
• Target Markets
• Product Positioning
• Activation Strategies
• Competition Considerations
• Outcome Objectives
This assignment must follow current APA format and must be 4–8 pages. Your title page,
abstract page, and reference page do not count towards the page total.
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