You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. Your company has decided to incorporate interne

Overview

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. Your company has decided to incorporate internet of things (IoT) technology in its vehicles (also called connected cars). Often organizations have to choose from multiple innovative implementation options. The choice is usually determined by many factors including the financial viability of each idea.

In this assignment, you will compare the financial benefits for two innovation approaches and create data visualizations to help determine the approach with greater financial benefit. Carefully consider the financial data provided—one of the options is expected to deliver a greater and faster return on investment. This assignment will help you make a recommendation for your innovation approach in Milestone One.

Directions

Create a series of charts in an Excel spreadsheet and a memo that compares the financial benefits of two innovation approach options, Option A: discontinuous and Option B: incremental. The charts in your spreadsheet should include a comparison of financial forecasts from both innovation approaches. Your decision should be data-driven, emphasizing which approach aligns best with the company’s financial goals. Use your charts to support your recommendation. Be sure to add titles to all your charts so that you can reference them in your memo.

Create the charts using the data in the Sales Forecast and the Module Two Charts Excel Guide files linked in the Supporting Materials section.

Specifically, you must address the following rubric criteria:

1. Create a chart for sales forecast data.
   1. Graph sales forecast data for total sales for options A, discontinuous, and B, incremental, on a three-dimensional stacked column chart.
      1. Each column should show traditional sales on the bottom and connected sales on the top.
      2. Both options should appear on the same three-dimensional chart, or you can make a separate chart for each option.
2. Create a chart for gross margin forecast data.
   1. Graph gross margin forecast data for total sales for options A and B on a three-dimensional stacked column chart.
      1. Each column should show traditional sales at the bottom and connected sales at the top.
      2. Both options may appear on the same three-dimensional chart, or you can make a separate chart for each option.
3. Create a chart for gross margin less R&D and capital costs calculations.
   1. Calculate gross margin less R&D and capital costs for options A and B.
   2. Graph total gross margin less R&D and capital costs forecasts to compare options A and B on a line chart.
      1. Both options should appear on the same chart.
4. Explain any conclusions you can draw from your data visualizations.
   1. Review the charts and discuss any conclusions you can make from those data visualizations.
   2. Explain whether option A or option B will provide your company with the most financial benefit. You should reference your data visualizations to justify your explanation and conclusions.

What to Submit

• Submit an Excel document with all your charts.
• Submit a ½- to 1-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. References should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.