This media project assignment is designed to reflect your skills in assessing the communications landscape on a cross-cultural level. This exploration will take into account proper communication for all audiences, including those with cultural differences.
In this assignment, use the following scenario: Your company, which makes wine, has just received a multimillion-dollar contract to market its product to the people in the Republic of Georgia. Compose a multimedia presentation of 6 slides about your wine products. This presentation should demonstrate cross-cultural competency so that your product can be as successful in this foreign country as it is in the United States.
The slide presentation should be reflective of the course materials and should reflect an overall understanding of the audience and the environment in which they live.
Specifically, the following critical elements must be addressed:
A communication approach that demonstrates your understanding of cross-cultural competency
A marketing approach that demonstrates a full awareness of the specific audience’s market culture and addresses how the product can be competitively successful in that market
A visual look and feel that is tailored to the specific audience
What to Submit
Your presentation should be created using PowerPoint or other similar presentation software. Your presentation must be between 6 slides in length. Both the project and the speaker’s notes should be submitted as a single project. Any sources should be cited in APA format.
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