Module Code: BUS6011
Module Title: Entrepreneurship and Innovation
Business Case Portfolio – 3000 Words
Task summary:
You are required to complete this assignment in a written report (Microsoft Word) format. You will assume the role of either:
Option 1: Entrepreneur – proposing a new independent start-up business venture.
OR
Option 2: Intrapreneur – proposing a new intrapreneurial project within an existing corporate organisation.
In both cases, you must generate a unique and original business idea that has not been previously implemented or based on published case studies. Your work must be underpinned by academic literature and demonstrate critical engagement with theories of entrepreneurship, creativity, innovation, and sustainability
Assignment Notes: You are required to state your chosen option in your assignment introduction statement. Please note that in both options, you must conceive and generate a new unique and original potential future business idea of your choice. You are not permitted to use an idea that has already started or finished or base your assignment on published case studies. Your work should be underpinned by well cited and referenced academic literature. Operating within your selected option, you are required to address the following tasks:
Assignment Task:
Business Case Portfolio (Report)
Prepare a comprehensive business case portfolio that demonstrates the following that delivers and communicates key information to potential investors and stakeholders:
- Idea conception and development:
- Critical evaluation and application of theories of idea generation, creativity, and innovation.
- Evidence of environmental scanning and market research to refine the idea.
- Justification of your suitability to lead the venture including entrepreneurial characteristics and motivations.
- Business case development:
- Clear articulation of the business opportunity and model (using the Business Model Canvas and Value Proposition Canvas).
- Integration of technology, innovation, development of competitive advantage, methods of managing an enterprise, success factors and sustainability considerations.
- Go-to-market strategy including segmentation, targeting, positioning and marketing mix (4Ps/7Ps).
- Business risks and mitigation strategies (using appropriate Risk Matrix).
- Executive summary:
- Concise overview of the problem, solution, target market, point of differentiation, sales forecast, financial projections and financing required.
Appendix: Students are required to complete a Business Model Canvas, a Value Proposition Canvas, and a Risk Management Matrix, and include these documents in the appendix as evidence of portfolio elements. Note: This appendix does not contribute to the overall word count.
“You can order BUS6011 : Entrepreneurship and Innovation – Business Case Portfolio (3000words) from our service and can get a completely high-quality custom paper. Our service offers any of the BUS6011 Academic paper written from scratch, according to all customers’ requirements, expectations and highest standards.”
The post BUS6011 : Entrepreneurship and Innovation – Business Case Portfolio (3000words) appeared first on .
The post BUS6011 : Entrepreneurship and Innovation – Business Case Portfolio (3000words) appeared first on Your Online Resourses Guide.