You will also record a 3–5 minute pitch presentation, where you walk through your full project presentation and explain your product concept from start to finish—just like you would to an investor, mentor, or accelerator. Your pitch presentation should include the following.
1. Prototype Overview (2-4 slides)
· Over the last several weeks, you’ve discovered your users, defined their problems, crafted your value proposition, and mapped out your MVP. Now it’s time to show how that solution comes to life through a prototype, and how you plan to validate your riskiest assumptions before building further.
· You’re not expected to test your prototype yet. Instead, your job is to clearly design it, select the best prototyping method, and propose a testing plan. This section should visually and clearly show the prototype you’ve created to simulate or demonstrate your MVP. Whether it’s a clickable wireframe, interactive demo, or low-fidelity mockup, make sure your prototype highlights the core features from your MVP feature set. Include:
· Screenshots or visuals from your prototype
· Short explanation of what it demonstrates
· Label the key features you chose to prototype
· Describe the user interaction flow (what happens first, next, and last?)
2. Assumption Testing Plan (1-2 slides)
· Outline how you plan to test your riskiest assumptions using this prototype. Your plan should show that you know what you’re trying to validate, why it matters, and how you’ll get answers. Include:
· 2–3 of your riskiest assumptions (e.g., that users care about the problem, will use a specific feature, will trust your solution)
· For each assumption:
· What are you testing?
· How will you test it? (user interviews, usability tests, fake landing page, etc.)
· What would a validating or invalidating result look like?
3. Final Pitch Recording (3–5 minutes) – [Note: You can skip the recording if you do it live in the Week 8 Live session.]
· Wrap up your project presentation with a polished venture pitch that captures the full story of your startup and what you’ve learned through this project. This should feel cohesive and confident, like the summary you’d present to an advisor, mentor, or accelerator program.
· Record a video where you walk through your project presentation or document and deliver a startup-style pitch. You can screen-share or narrate with slides—but focus on clarity, energy, and insight.
· This is not a slide-by-slide reading. It’s your chance to tell the story of your startup: what you’ve learned, what you’re building, and why it matters. Your pitch should include:
· Customer + problem (Week 3)
· Key insights from customer discovery
· Your value proposition and MVP features (Week 5)
· Prototype visuals and what they demonstrate (Week 8)
· What assumptions you plan to test next—and why
Tips for Success
· Keep the project presentation clean and visual—avoid cramming too much on one slide.
· Update your slides from previous weeks if needed! You do not have to use the same slides you submitted in previous weeks.
· Make sure your assumptions are specific and testable.
· Practice your pitch so it feels natural, not rushed.
· Treat your recording like your first real investor or mentor conversation.
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